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July 25, 2017

Calendars

DIGITAL STORAGE - STEP RIGHT UP AND WITNESS SPECTACULAR CALENDARS ON A BUDGET!

Opportunity
Digital Storage required a 12-month promotional calendar that not only met stringent budget criteria, but additionally served as a premier branding piece that maintained the highest quality as in previous years.

Solution
Profound strategized to creatively design the calendar to reduce the number of original photographs needed for calendar production. By cutting the photography needs and its corresponding budget nearly in half, Profound greatly reduced the cost of design. The finished project was also designed for printing via a more economical paper size. When developing the calendar, Profound worked with vendors to choose comparable quality, but less expensive paper types. This action further reduced project costs.

In previous years this calendar utilized creative themes to grab the customer's attention and to illustrate the culture of the company. This year was no different. Profound developed a vintage circus theme which included a bearded lady, world's strongest man, a trapeze artist and many other characters from that era. Profound coordinated costumes and make-up with a professional stylist. Profound also worked with a photography studio in order to turn the sketched concepts into reality.

Result
Digital Storage calendars were produced within budget constraints but with creativity to attract maximum attention and exposure.

 

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