DIGITAL STORAGE - PRODUCT CATALOGS WITH MORE THAN ONE PURPOSE
Digital Storage, a wholesaler of data storage media, was offering more products than ever after acquisitions enabled them to broaden their product line. To showcase the product offering, Digital Storage required an enhanced print catalog. The catalog needed to list and highlight all product lines offered by the company. They also needed to assure their customers that despite the recent changes in ownership, they could still deliver the same great product and customer service.
Profound designed the catalog to highlight the sheer number and depth of products offered by Digital Storage. The marketing method chosen visually demonstrated to customers the company's continuing improvements. With a wide variety of products, designing and formatting a catalog to make the right product easy to find in the catalog was key. While a new and improved catalog was delivered, Profound was also able to deliver a completed product within the required tight timeframe.
The redesigned Digital Storage catalogs resulted in greater customer product awareness and helped to assure customers that the company was stable and growing.