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Chicago Credit Union Sends Targeted Smart MailAccess Credit Union, in Chicago, Illinois, was looking for a more direct way to reach members. The credit union wanted to increase its auto loan sales, and it turned to Profound Communications for help. Profound Communications' Smart Mail program was the perfect solution for the Chicago credit union. By creating a personalized letter for Access CU members, the Smart Mail letters reached more than 600 homes. Marketing Manager Tony Aquino said Profound Communications was very thorough throughout the Smart Mail Process. "They gave us letter options that suited the needs of our credit union and provided excellent consultation in obtaining the pre-screen list," Aquino said. Profound suggested who the target audience of the letter should be, the theme of the letter and the best way for Access CU associates to handle inquiries about the letter. "Once the letters were sent, we received shop analysis and feedback from Profound regarding how our staff responded to inquiries about the letter," Aquino said. "From beginning to end, Profound offered support and guidance to help us deliver a successful letter." Learn more about Smart Mail at www.profoundcommunications.com or request Profound Communications’ Smart Mail service here.
Issue One Smart Marketing E-Newsletter
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