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July 30, 2010
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New Member Matrix Program FAQ
Q:
How many letters are there for me to select for any program?
A: You may hand select up to six different letters for your
New Member Matrix Program.
Q: How quickly can I
get started?
A: It takes 20-30 days to completely setup your program.
During this time, we will design and finalize your letters as well as test
your initial New Member Matrix list data.
Q: How will I track what
letters went to each member, each month?
A: After running your new member data through the matrix
program each month, Profound will supply you with a list of the members
receiving each letter.
Q:
What happens when a member opens one of the products or services from
the New Member Matrix Program?
A: Along with your monthly additions of new members, Profound
Communications requests updates for members currently on the matrix. For
example, using the sequence sample provided, if Betty Lee opened a credit
card after month 3 we would update her information in the Matrix. Instead
of receiving the credit card letter in month 6, she would be removed from
the program in month 6.
Q: What happens is a
member closes an account and/or closes their membership entirely?
A: Just as we do for new products and services added by
members, Profound Communications will also request updates for any member
that closes their accounts. Once a member closes their membership, they
are automatically excluded from our next data run.
Q:
How is the New Member Matrix letter order determine?
A: Your personal account representative will work with you
to determine the best order for your product and services letters.
Q: May I change my letter
choices during the New Member Matrix?
A: Because of the repetitive nature of the New Member
Matrix it is recommended that you continue with your original letter choices.
If you decide you want to change the letters, we recommend starting a
new matrix. The members currently in your old Matrix would complete the
program with your original letter choices. Any new members added after
the new Matrix is created would receive your new selection of letters.
Q:
Can I do different letters for different age segments?
A: Yes. In order to do different letters for different age
segments, Profound would create a Matrix for each age segment. For example,
you may want to send the Checking, Auto Loan, E-Statements, General Loan,
Mortgage and Online Services letters to your members ages 18-45. You may
want to swap the General Loan and the Mortgage Loan Letters for the Home
Equity and IRA letters for your members ages 46 and older. Profound would
simply maintain two Matrix files for your credit union.
Click
here to learn more about the New Member Matrix program or complete
our online
request form to start your New Member Matrix program today.
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