July 28, 2021

Capture the Opportunties with Your New Members

It is much easier to build upon a relationship with an existing new member than to start a relationship from scratch with a non-member. Now there is a program that makes it even easier.


The New Member Matrix Program solicits your newest members, while they are still new and engaged with your credit union, about the products and services that they have not yet opened with you. The New Member Matrix Program combines your own member data straight from your DP system with your core products and services to create an effective, actionable direct mail program.

You'll begin by selecting the core products and services you want to promote to your new members. You may choose up to six New Member Matrix letters to include in your program. Click here for the complete list of letters and to view sample New Member Matrix Letters.

"The New Member Matrix helps us spend our marketing dollars wiser. Plus, it's a real turnkey operation and Profound makes it easy for us."

- Greg Kidwell, CEO Members First Credit Union, Columbus, Ohio

Efficient, Reliable Results

The New Member Matrix Program is about achieving results with your new members. Your letter designs will include:

  • Call to action response mechanism
  • Disclosure and compliance checks
  • Personalization with name and image
  • Four-color printing, design and copywriting

Upon choosing your New Member Matrix Program letters, you will provide your new member list to initiate the New Member Matrix Program. We recommend including all new members who have joined the credit union within the previous two months on your initial list. Click here for a sample member sequence in the New Member Matrix.

On-time, Every-time Delivery

Your personal account representative will oversee your New Member Matrix Program and letters each month and assure their quality, compliance and on-time, every-time delivery.

"They gave us letter options that suited the needs of our credit union. From beginning to end, Profound offered support and guidance to help us deliver a successful letter."

- Tony Aquino, Marketing Manger Access Credit Union, Chicago, Illinois

Ready Made Designs

Profound New Member Matrix Program letter designs have been test-marketed and are a powerful tool for reaching your new members. Smart personalized letters enable you to accurately target your marketing program. Our letter library includes eleven different products and services to fit your needs. If you do not see one that meets your program needs, no problem. Whether it is a letter topic not already offered or a different design you can have exactly what you're looking for with a custom letter or custom design.

You can customize your letters with:

  • Your credit union logo
  • The credit union's phone number and web address for any questions a member may have.
  • A call to action response with customized rates and fees
  • Special rate offers or coupons

Check out our FAQ section for answers to some commonly asked New Member Matrix Program questions.

Start your New Member Matrix program today! Complete our online request form and a Profound Communications staff member will contact your shortly setup your program.

Click here to download the New Member Matrix product brochure.


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