February 6, 2012

Direct Mail Tailored to Your Individual Members

The New Member Matrix Program identifies the products and services your new members already have and develops a custom direct mail program tailored to each individual. Each member will complete two sequences before being removed from the program.

Sample New Member Matrix List

Sample Matrix Sequence

Using the sample list above, the sequence is as follows:

1. Betty Lee will begin the New Member Matrix in month one with the Auto Loan letter.
2. In month two, Betty Lee will receive the Money Market letter.
3. In month three, she will receive the Credit Card letter.
4. In month four, she will begin the New Member Matrix for the second sequence. She will receive the Auto Loan letter.
5. In month five, she will receive the Money Market letter.
6. In month six, Betty Lee will receive her final letter, the Credit Card letter.
7. In month seven, she will be removed from the New Member Matrix Program.

Click here to learn more about the New Member Matrix program or complete our online request form to start your New Member Matrix program today.