| November 20, 2008 |
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The Unique Clunk Deliverable
Thinking 'inside the box' to delight prospects and build business banking
relationships
Profound
Communications listened closely to the pains The Arlington Bank was having
in establishing relationships with prospects where no relationship existed.
Profound implemented a unique solution to help the bank reach these previously
deemed 'unreachable' prospects. We created a two-part 'clunk' project
and conceived a branded product sheet featuring two testimonials from
prominent customers about the banks 'Round the Clock' service. The following
week custom designed gift boxes were personally delivered with imprinted
desk clocks.
"I'm extermely pleased with our clunk project. We are hitting 33%
response. I'm hard pressed to come close to that in my normal calling
efforts," said Pat Meyer, Grandview Branch Manager for The Arlington
Bank. "Working with Profound is a great thing and I'm glad we did
it."
Are you interested in a reaching those hard to get prospects with a custom
designed 'clunk' project? Call Profound Communications at 800.250.5146
or click here.
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